Saturday, September 3, 2011

The Alchemist and Business



“To realize one’s destiny is a person’s only obligation.” Paulo Coelho author ‘The Alchemist’
'The Alchemist' is an allegorical novel by Paulo Coelho, and is one of the best selling books in history. Its a simple tale of young shepherd who follows his dreams of treasure and encounters  many experiences, learning wisdom and life lessons on the way.

The core message of the book is, doing your best to fulfill your life’s true calling. It’s about having the courage to listen to your heart and often going against all odds to get what you want. Along the way you will be severely tried and tested. The fear of losing it all will tempt you to quit and take the easier path. However, if you truly want to fulfill your Personal Legend you will overcome all odds and will achieve what you set out to get.
This, I feel, is the most important lesson for any entrepreneur.

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